Changing cultural and social norms that support violence
This is a briefing by the WHO aimed primarily at advocates, program designers and implementers. It describes how social and cultural norms play a vast role in supporting and propagating gender based violence, and gives examples of interventions that aim to alter these norms. It identifies the main challenges faced by evaluations of the effectiveness of such interventions. This briefing provides a comprehensive look at how interventions work, and the kind of challenges that are faced, providing examples from West Australia, Africa, India and Pakistan to illustrate the cases in point, and how interventions challenge and change existing norms, thereby helping to reduce gender based violence.