Online Campaigns
Social media has attained a massive outreach in our society today. It is important to utilise this leverage and engage the masses towards a gender just society. In light of this, CHSJ and MenEngage Delhi have successfully executed three social media campaigns, ‘Stop Bullshitting’, ‘Dekh Bhai’ and ‘Sexist Remarks by Politicians’ keeping in mind the audience of social media and their discourse.
#StopBullshitting is a response to an online Lifestyle Magazine's (MAGGCOM) online campaign #Don’tManCriminate. This campaign is directly addressing and responding to the messages given in the magazine's campaign with all the messages being super imposed on randomly picked pictures of Hollywood celebrities.
Dekh Bhai campaign is a satirical take on the patriarchal concepts prevailing in the society. It uses the famous Dekh Bhai meme in order to send out a message with a hint of humour.
"Sexist Remarks by Politicians" is a showcase of irresponsible comments from politicians about acts of violence such as lynching .This is an effort to generate responsibility and accountability on the politician's part and respond with sensitivity to such incidents.
#StopBullshitting is a response to an online Lifestyle Magazine's (MAGGCOM) online campaign #Don’tManCriminate. This campaign is directly addressing and responding to the messages given in the magazine's campaign with all the messages being super imposed on randomly picked pictures of Hollywood celebrities.
Dekh Bhai campaign is a satirical take on the patriarchal concepts prevailing in the society. It uses the famous Dekh Bhai meme in order to send out a message with a hint of humour.
"Sexist Remarks by Politicians" is a showcase of irresponsible comments from politicians about acts of violence such as lynching .This is an effort to generate responsibility and accountability on the politician's part and respond with sensitivity to such incidents.